Try “How to [outcome] without [obstacle]” when a method follows.
Download the printable Headline Formula Worksheet (PDF) ↓
Headline worksheet
Use formulas as prompts, not published copy: “How [reader] can [outcome] without [obstacle]”; “[Number] ways to [task]”; “The [specific mechanism] behind [result].” Fill brackets with verifiable detail, then delete any claim you cannot support. Write at least ten options from different angles and check whether each accurately previews the article or offer. A headline that earns a click by misrepresenting the page is a failure even when CTR rises.
The first move
Try “How to [outcome] without [obstacle]” when a method follows.
Put it into practice
Try a numbered headline only if the list genuinely helps.
Check the outcome
Use audience plus benefit for targeted pages; print and test examples.
Reference
For current platform requirements, see the official documentation ↗. Availability and interfaces can change.