Name the problem and a believable outcome.
Sales letter skeleton
Write the promise in the headline and qualify it in the subhead. Show the current problem and its cost, explain the mechanism of the solution, then describe what is included, for whom, price, proof, guarantees, and next step. Use bonuses only when they are genuinely useful. The P.S. can restate the core reason to act, not invent a deadline. Remove claims you cannot substantiate. This architecture can be short for a simple offer and long for a considered purchase; length follows the reader’s questions.
- Classic direct-response architecture: Headline, Subhead,…: __________________________
The first move
Name the problem and a believable outcome.
Put it into practice
Explain the offer, show evidence, and address the main objection.
Check the outcome
State the terms and one clear call to action.
Reference
For current platform requirements, see the official documentation ↗. Availability and interfaces can change.