Email Funnel Conversion Rate Benchmark

Benchmark the real funnel

Define the denominator first: delivered emails, unique clicks, signups, booked calls, or buyers. Open rate is affected by privacy features and should not be treated as a precise measure of reading. Segment automated flows and weekly broadcasts, as well as list age and acquisition source. Track delivered → click → landing-page action → purchase and find the largest drop. Use your own cohorts as the baseline; published industry averages often mix methods and audiences.