EMAIL FUNNELS / GUIDE 14

Product Launch Email Funnel Template

Invite a waitlist by explaining the problem and expected solution.

UPDATED OCTOBER 2026•14 / 20

Invite a waitlist by explaining the problem and expected solution.

WORKING TEMPLATE

Launch calendar

Tease the problem and invite a waitlist before a product is ready. Teach the method with proof, then open the cart with honest fit, price, bonuses, and support terms. Send a mid-launch answer to the main objection and a final reminder only when the deadline is real. Route buyers into onboarding and exclude them from closing emails. For every message, document send date, audience, claim, CTA, and exit. A launch framework is a planning aid, not a promise of revenue.

Fill this in for your project
  • The Jeff Walker Product Launch Formula adapted: Tease ->…: __________________________

The first move

Invite a waitlist by explaining the problem and expected solution.

Put it into practice

Show features, fit, pricing, and proof when the product becomes available.

Check the outcome

Use a deadline only when it is real; move buyers into onboarding.

Reference

For current platform requirements, see the official documentation ↗. Availability and interfaces can change.