Find live ads and turn them into a useful research file.
Research workflow
Search by advertiser first, then repeat the search with the product category and location. Save at least five ads in a worksheet with start date, placement, first line, visual device, offer, CTA, and destination URL. Sort by start date to investigate ads that have remained visible for months, but do not call them winners: the library does not disclose spend, sales, or targeting. Turn recurring patterns into a new test idea using your own proof and brand voice.
Plan the work
Open the official Meta Ad Library and select the country and ad category before searching. Search an advertiser name when you know the brand, or a product phrase when you want a wider view.
Put it into practice
Record the opening hook, format, offer, landing-page promise, and start date for five relevant ads. A long-running ad can be a clue to investigate, but the library does not prove it is profitable.
Measure and improve
Compare patterns across several advertisers rather than copying one creative. Build a new test brief around the customer problem you observed and your own product proof.
Official reference
Check the current platform controls and policies at this official source ↗. Interfaces and eligibility can vary by account, country, and date.