Interview sales and support teams to map problems, comparison questions, and buying criteria.
B2B buying journey
Build pages for problem discovery, solution comparison, vendor selection, and implementation questions. Bottom-of-funnel pages such as alternatives and comparisons should state who each option suits, tradeoffs, costs, and evidence—not just declare your product best. Interview sales teams for objections from the buying committee and add answers for security, procurement, finance, and end users. Measure assisted pipeline and qualified opportunities over the long sales cycle, not just last-click form fills.
The first move
Interview sales and support teams to map problems, comparison questions, and buying criteria.
Put it into practice
Publish pages for each buying stage with examples and evidence, then link them into a coherent path.
Check the outcome
Measure qualified pipeline and assisted deals as well as traffic; long B2B cycles hide value from last-click reports.
Reference
For current platform requirements, see the official documentation ↗. Availability and interfaces can change.