Map category pages to broad shopping needs and product pages to specific items and variants.
Catalog architecture
Map collections to product categories people actually search. Give each collection a distinct purpose and internal links from navigation, guides, and related products. For filters, decide which combinations deserve indexable landing pages; keep low-value parameter combinations from flooding the index. Canonical tags consolidate duplicates but do not guarantee Google will choose your preferred URL, so verify in Search Console. Add valid Product structured data for eligible product details and keep price and availability synchronized with the visible page.
- Category page architecture: __________________________
- Faceted navigation indexation management (canonical vs noindex): __________________________
- Product schema markup: __________________________
- Internal linking hubs: __________________________
The first move
Map category pages to broad shopping needs and product pages to specific items and variants.
Put it into practice
Check crawlable navigation, canonical URLs, stock handling, product data, and unique buying information.
Check the outcome
Track organic landing pages, product discovery, and revenue in a sheet with owner and next action.
Reference
For current platform requirements, see the official documentation ↗. Availability and interfaces can change.