Audit your Google Business Profile name, category, hours, services, and contact details against the website.
Download the printable Local SEO Strategy Checklist (PDF) ↓
Local SEO checklist
Claim and verify the Google Business Profile, choose accurate primary and secondary categories, set real hours and service areas, and complete photos, services, and contact details. Make the business name, address, and phone consistent where the business is legitimately listed. Create a page for each real service and location combination with unique local proof, pricing context, and contact path; do not mass-produce near-duplicate city pages. Ask customers for honest reviews without incentives that violate platform rules, reply helpfully, and track calls, direction requests, and leads alongside rankings.
- Google Business Profile (GBP) complete setup: __________________________
- NAP consistency across citations: __________________________
- Local landing page structure: __________________________
- Review generation systems: __________________________
- Downloadable checklist: __________________________
The first move
Audit your Google Business Profile name, category, hours, services, and contact details against the website.
Put it into practice
Create one useful location or service page per real offering, with proof, directions, and a clear next step.
Check the outcome
Export this checklist from the browser as a PDF, then review reviews, local citations, and Search Console monthly.
Reference
For current platform requirements, see the official documentation ↗. Availability and interfaces can change.