Create helpful content, crawlable pages, descriptive links, and honest outreach that earns citations.
Download the printable White Hat SEO Strategy (PDF) ↓
White-hat audit
Make pages technically accessible, answer an identifiable need, and earn links through original data, useful tools, expert contributions, or real community relationships. Keep a record of outreach and editorial changes. Avoid private blog networks, paid links disguised as editorial votes, and automated link schemes. A “white-hat PDF” can be a checklist of actions and owners, but it cannot make a site penalty-proof. Review Google’s spam policies when evaluating a proposed tactic.
The first move
Create helpful content, crawlable pages, descriptive links, and honest outreach that earns citations.
Put it into practice
Avoid purchased links, cloaking, and mass-produced pages designed only to manipulate rankings.
Check the outcome
Save this checklist as a PDF from your browser and use Google Search Essentials as the ongoing reference.
Reference
For current platform requirements, see the official documentation ↗. Availability and interfaces can change.