Try a result-first opening: show the outcome before explaining how it happened.
A working hook bank
Use four angles: curiosity (“I tested three ways to…”), immediate problem (“If your checkout keeps…”), visual interruption (show the result before explaining), and contrarian proof (“The expensive option lost this test”). Write ten variants for one product, each tied to a real demonstration. Film the first three seconds as a distinct shot, not just a new caption. Review whether viewers stay to see the proof and whether those who do take the intended action; views alone do not identify a winning hook.
- 50 high-converting visual and verbal hooks categorized:…: __________________________
- Teardown of why each works: __________________________
The first move
Try a result-first opening: show the outcome before explaining how it happened.
Put it into practice
Try a problem-first opening: show a familiar frustration in the first frame, then demonstrate the fix.
Check the outcome
Try a comparison opening: place two choices side by side and explain who each fits; deliver the promised answer quickly.
Reference
For current platform requirements, see the official documentation ↗. Availability and interfaces can change.