Check account analytics before assuming reach has disappeared: compare retention, completion, shares, and posting consistency.
Organic and paid work together
Organic reach changes by post and audience; “dead” is not a useful diagnosis without analytics. Use organic posts to learn which demonstrations and comments attract the right buyers, then consider Spark Ads for posts with a credible offer and clear next step. Paid delivery can extend a winning post but cannot fix a weak product page. Compare view-to-profile, profile-to-site, and site-to-sale steps before declaring the algorithm the problem.
The first move
Check account analytics before assuming reach has disappeared: compare retention, completion, shares, and posting consistency.
Put it into practice
Make several distinct openings around one audience problem and test them with organic posts.
Check the outcome
Use paid distribution only when the content and offer already hold attention; ads cannot rescue a weak promise.
Reference
For current platform requirements, see the official documentation ↗. Availability and interfaces can change.