Create columns for date, campaign, spend, impressions, video views, clicks, landing-page views, conversions, and revenue.
Reporting layout
Start with spend, impressions, CPM, 2-second views, 6-second views, clicks, landing-page visits, purchases or qualified leads, CPA, and revenue. Calculate ratios using named denominators; “engagement rate” means little without a definition. Make a weekly table by campaign and a second table by creative hook. Export data on a consistent schedule and annotate launches, outages, and offer changes. Reconcile platform conversions with store or CRM results before presenting ROAS as a business result.
- Essential custom dashboard metrics: 2-second views, 6-second…: __________________________
- Exported spreadsheet workflow: __________________________
The first move
Create columns for date, campaign, spend, impressions, video views, clicks, landing-page views, conversions, and revenue.
Put it into practice
Add CPM, click-through rate, cost per conversion, and return on ad spend as calculated fields.
Check the outcome
Annotate attribution settings and compare the report with your store or CRM before making budget decisions.
Reference
For current platform requirements, see the official documentation ↗. Availability and interfaces can change.